Atlas Genius is an indie/alternative band hailing from Down Under in Adelaide, South Australia. They formed in 2009 when brothers Keith (vocals/guitar), Steven (synths/keys), and Michael (drums) Jeffery decided to form a band after being influenced by bands such as The Beatles, Death Cab for Cutie, Beck, The Police, and Phoenix. Known for infectious hooks that swept the music blog space in the early 2010s, Atlas Genius is ready to release its 3rd studio album End Of The Tunnel on August 23rd.
I got a chance to sit down with Keith Jeffery after their performance at BeachLife Festival 2024 to ask him about the new album, Atlas Genius’ past songs, and the influences that have led the band to where they are now:
***
In your set earlier today, you mentioned that you have not been back to the US in about 5 years. When prepping for this interview, I saw that Atlas Genius was on the lineup for BeachLife 2022, so what happened?
Well we were booked to play it, but through the “magic” of COVID, we ended up having to postpone it, making this our first BeachLife festival.
That makes sense, well we’re happy you made it to this one. In comparing Australian culture and lifestyle to the California lifestyle, what’s similar and what’s different?
I grew up near the beach, so where I’m from [Adelaide] and here have a lot in common. But general culture…. I’d say that Americans are about +20 dB louder on average. It’s not bad, it’s just the difference. Also, I feel that the U.S. has had an extra 100 years or so of being this melting pot of so many different things, whereas it’s happening now for us [in Australia]. For a long time we were just this baby country and we’re pretty sparse—we’re only about 26 million people. Coming here was intimidating!
It’s funny that you mention the “time to mature” for American culture because I feel like whenever I’ve talked with artists from Europe, it’s the opposite. We’re the baby country to them. On the topic of Aussie culture, I’m personally really keen on artists on this ‘new wave’ of rock/alt coming out of Australia, like Royel Otis, Spacey Jane, Skegss, Lime Cordiale—who actually brought out Colin Hay when I saw them in LA…
Well, I think [Colin Hay] was actually born in Scotland, but we claim him!
Oh woah, I did not know what. But, it’s Colin Hay!
It’s like AC/DC, they were born in Scotland too, but we also claim them. And The Bee Gees were from England, I believe. We’re just stealing everybody!
You are blowing my mind right now. Aside from all of the so-called “thievery,” how would you describe coming up as an artist in the Aussie music scene to an American audience?
The music I loved growing up always came from abroad, usually either New York, LA, or London. There are obviously a lot of talented bands and artists from our own country, but my influences often came from elsewhere. I have friends here who grew up in New York or LA, their favorite bands are from New York or LA. My favorite bands aren’t from Adelaide. We just haven’t had those bands from here that just changed the scene yet, at least from my city. Like when The Strokes came up, or when Nirvana came up, everything just shifted. There’s Kevin Parker [of Tame Impala] from Perth, but that hasn’t happened where I’m from. We’re kind of underdogs, so it makes you want to try hard, and I guess my whole life was just trying to get out.
Has that fueled your creativity for the band?
Yeah, I was always really unhappy living in a small town and just wanted to get out. When you’re young it feels like “Is this it? Am I trapped here? America looks pretty great.” I go back now and I love it, but it’s because I know that I can leave. I grew up wanting to be Kurt Cobain, even though I didn’t sound anything like Kurt Cobain, but it made me play music for years–I just wrote a bunch of songs, didn’t really go anywhere, quit, went and studied architecture, and that’s when “Trojans” happened.
Really? That’s a cool roundabout way to get there.
Yeah, at that moment I was living more like Morgan Freeman in Shawshank Redemption. After 20 years, he finally doesn’t give a fuck whether they release him or not, and that’s when they release him. That’s what happened.
The tides just decided to shift your way.
***
In 2013, Atlas Genius’s debut album When It Was Now peaked at No. 34 on the U.S. Billboard 200. The whirlwind of media coverage from sources like MTV, Billboard’s Heatseekers, Triple J, and Neon Gold propelled them to several U.S. tour dates and various music festival appearances such as SXSW, Sasquatch!. Firefly, Summerfest, Lollapalooza, Bluesfest, and several others. They followed this success with their second studio album Inanimate Objects in 2015. Currently, their top track “Trojans” has amassed 116 million streams on Spotify.
***
Atlas Genius has not only one but TWO songs on the legendary FIFA soundtrack. What does that feel like?
It’s been really cool. Our bass player, for example, is a bit younger. His friends know us from FIFA. Their most well-known songs are “Stockholm” and “If So,” which are the two songs from the game. It’s a great honor to be on them, I figure it’s like what being on the Tony Hawk’s Pro Skater soundtrack was like when I was a kid. All of my favorite bands were from those games, like the reason I know Primus and Mõtorhead are because of Tony Hawk’s Pro Skater.
That’s a great comparison. Nowadays, I feel like it’s FIFA, the Skate 3 series, and Grand Theft Auto that fill that role. On the topic of your past music, your first album was released in 2013, and your second full album followed in 2015. I feel like social media at that time was so different from the machine it has become– TikTok wasn’t even a thing yet. What was it like rising at the time when social media was a fraction of what it is now?
Oh yeah, I mean Instagram was sort of in its infancy. I remember going to the original Instagram office and meeting Kevin Systrom in 2012. It was still this new thing and it was cool, but back then it was a lot of blogs which were crucial for bands like us without a label. Blogs were our form of virality and really helped “Trojans” spread, which we’re super thankful for. I think the difference now is that all of those blogs were a passive thing for us, where we didn’t go searching for those sources, they found the song and did the work for us. Now, the energy that you have to put into maintaining a TikTok and Instagram account means less energy that you could be putting into recording or playing shows, and that’s potentially a problem. It’s fuckin’ difficult.
It must be draining to pour yourself into your music, and then feel like you’re “selling” your music right after.
Yeah, I think certain types of music work well for this social media framing, but if you’ve got like a 7-minute jazz odyssey… it could be incredible, but hard to get out there. I think we need to find a way in this new world of music for artists and fans to connect when they don’t have a song that’s going to be Top 10 Viral Hits.
Maybe we need to go back to more of those blogs and tastemakers. I do feel like some of those still live on social, but when there’s this constant push for virality, it changes up what artists are making.
Right, it still has to feel fresh. I remember when I was 14 or 15 and first heard Nirvana and went “what the fuck is this?”, and it was my mate who gave me his CD which he got from his CD Of The Month Club–he got Metallica’s ‘Black’ and Nirvana ‘Nevermind’– but I heard those songs in a very organic way. Maybe we can head back in that direction, I don’t know.
With your new album coming out, I really like your new sound. What is the band excited about with this release?
This record was made leading up to the pandemic, so we haven’t released it until now, 4 years later. We recorded a bunch of songs and cherry-picked the songs we really love and work together, so it’s sort of a “best-of” from the last 6 years. The songs that mean the most to me are “Don’t Let Love Be A Stranger” and “Nobody Loves Like You.” It’s a strong record because we had the time to do what we wanted to, but it’s taken way too long to come out. It’s a huge relief to have it coming out.
Right, you added “Don’t Let Love Be A Stranger” to the setlist, so BeachLife fans were treated to that. Getting a little more granular into the recording, what were some new things that you tried on this record– recording strategies, new tones, new inspirations… what felt new?
When you ask that question, what springs to mind is the approach we had on the first two records. We went in, and we didn’t have songs written and created the songs as we were recording. For this album, we did it the other way where we wrote songs, and then went in to record them. It’s so much easier and more enjoyable, I don’t know why we haven’t done it like this before.
What feels easier about it?
It’s like building a house, but you don’t know what the top floor will look like, and then once you’re at the top floor, maybe you want to change the basement, and sometimes it collapses. You can come up with unusual songs that way, “Trojans” was written that way.
Since we’re at a music festival; if you could build a dream lineup for you + any three artists, what are you building?
You know, I think I would just build a 90s lineup. Nirvana is one of my all-time favorite bands. I never get tired of them, I can always put on Nevermind or In Utero, or even Bleach. Smashing Pumpkins, I’d put in early 90s Red Hot Chili Peppers. And Soundgarden. And Rage Against The Machine I’d have to put. I saw them when they reformed back in 2000 and it was mind-blowing. So there you go, I gave you 5 bands. We would just open for all of them.
Great picks. How would you feel opening for all of those groups?
I’d have to open because you couldn’t follow any of those acts up! You just shouldn’t.
First concert, best concert?
First concert was Don McLean in Tasmania, we were on a family holiday, I would have been like 4 or 5. Best concert was Paul McCartney in ‘93 in Adelaide.
That’s massive. Did he do Beatles and Wings?
Yeah, and he had this new solo record out at the time called Off The Ground, and I loved it as a kid.
I’ll have to give it a listen. I know Sir Paul has given us a few recent releases.
I’m not sure, I haven’t kept up recently. I did meet him once, which was mind-blowing.
Woah! Where was it?
In front of the Beverly Hills Hotel. I was doing press and had a guitar in my hand, and he came up behind me and said “Go on, play us a song then!” and I turned around and it’s fuckin’ Paul McCartney! We chatted for a couple of minutes.
That’s incredible! Did you play him something?
No! Everyone asks that, and I really should have, like “Actually, here’s my new song!”. I asked him for a photo and he explained that he doesn’t do photos because he doesn’t want to feel like a trained monkey. He was so great, just a magnet of energy and such a sweetheart, going around spreading joy.
Ending on a high note talking about Paul McCartney! Anything you want to leave readers with?
We got new songs, people! Hopefully we’ll be on the road this year, and we just really appreciate doing all of this. When something gets taken away, you appreciate it all a lot more.
***
End of the Tunnel is set to release on August 23rd, 2024. Atlas Genius excels in crafting captivating melodies to go along with their overall intimate lyrics. They are a band that creates a world within their songs that people can feel and live in, acting as a cinematic soundtrack to your life. They have recently released “On A Wave” and “Don’t Let Love Be A Stranger,” two upcoming tracks from their album. The soaring chorus for “On A Wave” feels like Atlas Genius at their biggest yet, emphatically making a point that they have returned to the music scene. For those souls that flow through the trials and tribulations of love and life, let Atlas Genius be your soundtrack.