Written by Sonca Nguyen and Sonnie Nguyen.
Behind all talented artists is a team of managers, executives, songwriters, and much more. In this case, we have a jack of all trades, Amisha Sarkar. Mixing business and friendship with rising star Audrey Mika, she has gained recognition as one of the youngest entrepreneurs in the business, and this is just the start.
Amisha Sarkar may seem like your average kid on the street but her days consist of meetings with major record labels, recording sessions, and all-around music-making alongside her best friend, Audrey Mika, who also happens to be signed to RCA Records with over 1.2 million listeners. Sarkar also reigns her newly introduced title as Artist Manager and Founder of her very own TRST. Records, established 2018.
To Amisha, the idea of creating a record label herself seemed out of reach. “Well, I’ve always wanted to start a record label since I was 12 but thought it was impossible.” So what drove her to make the impossible a reality? A given factor of support is her friend and artist, Audrey Mika. “Until I met Audrey, I was just a fan of her music. Music is a passion of mine. Audrey and I were exactly what we needed for each other. We became very close as we began to live our dream together.”
At a mere 18 years old, Sarkar is earning major recognition already at such a young age, but that comes with its challenges. ‘‘I would say that being 18 is harder than being a woman in my position. We haven’t really run into any issues in gender but definitely with my age. I have had a lot of people that don’t believe I manage Audrey. They don’t take me seriously because of my age. I was at a record label and the doorman wouldn’t let me in because he thought I was some kid off the streets trying to get in. I had to convince him that I was supposed to be there and I had a meeting. I just remind myself that age has nothing to do with my abilities. I know that as long as I do what’s right for my artists and believe in myself and my team, success will come.’’
One of her first moments of success was the release of Fake Heartbreak. ‘‘The song was on my phone and it wasn’t written all the way. Audrey and I came back to it, rewrote it, and just in the first week, it got over 500k streams. Now it has over one million. As a songwriter, seeing the song go from my back pocket to where it is now is so crazy to me. I feel like I have one of these moments every day. We appreciate every small victory that comes our way.’’
Scooter Braun has been a leading talent manager to many of the world’s top artists such as Justin Bieber, Tori Kelly, and Ariana Grande. The two crossed paths in which Sarkar marked a great first impression on him. ‘‘He is my idol and someone I always looked up to. Connecting with him was by far, an amazing personal achievement for me. He even called my mom, telling her that I should drop out of school.’’
As we finished up our conversation, Sarkar talked about what was in store for the new year. ‘‘Audrey and I are preparing to go on tour soon and I am now tour managing too which has definitely been a new experience. We have an EP soon to be released next month, and plan on working on an album maybe at the end of this year or the beginning of next. TRST. Records will also be releasing our first song under the label which is very exciting. Lots of things in the works.’’ The 5 A.M. Tour has already seen sold out shows in major cities and at the rate this past year has been going for them, this year is going to be even better.
We look forward to seeing more of Amisha Sarkar and continue to support her on her journey. You can too by streaming Audrey’s new single, ”Change Your Heart” on all platforms. Lyric video below:
Watch the ”Fake Heartbreak” music video below:
Check out Amisha’s artist, dhruv and his song, ”double take” below: