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Industry Interview: Beth and Maggie of Real[m]

Concert photographers Beth Saravo and Maggie Friedman have been spending their quarantine doing a lot more than binge watching Netflix like the rest of us. When all concerts were cancelled for the foreseeable future, they decided to take their industry knowledge and music network and with their combined expertise, they created an online interview-style show for creatives and artists alike.

The new project, titled Real[m] (we’ll tell you why in the interview) is an informal conversation and Q&A with photographers, musicians, creatives and industry professionals, hosted of course by Maggie and Beth. We had a chance to chat with them about their exciting new endeavor and their upcoming guests this week. Check out the interview below.

Crowdsurfer: When did you guys conceptualize the idea to do an interview-style show?

Maggie: When the whole quarantine thing happened, I’m the type of person that needs a project to work on. I just keep myself busy or I go crazy. Beth and I really both agree on the fact that we both love working. So I was thinking, “Oh, what can I do?” So I decided to do an Instagram live every single day with some friends and we’ll just chat about photography. I didn’t really expect to be a project. It just was something that I could do every day to keep me busy.

So I did it for a few episodes. And then I messaged Beth and I was like, “Hey, it would be really cool if you did this with me. And she was like, “Cool, let’s do it next week.” And then I got really sick and I kind of stopped doing it. And then a couple weeks later, when I was feeling better, I texted her and I said, “OK, look, I really want to start this up again.” And she said, “Well, what if we did an interview series together?”

Photo by Maggie Friedman

Beth: For me, I didn’t want it to be questions that you always hear. I wanted the questions to be a little bit deeper than, “When was your first show? Who’s your favorite band?” I want someone who’s not even a music photographer to come in and sit down and say, “Hey, this is interesting because her story is so cool or his process is so different or it gives me the tools to be creative.”

And the community base, just because we are reaching out to people in our community, people who literally inspire us and inspire others, and that’s what makes this thing grow. Even last week we had two guests with really large communities come and they’d stay and overflow and maybe they listen to someone that they’ve never even heard about. And that’s kind of the goal in my head.

Photo by Beth Saravo

Crowdsurfer: How’d you come up with the name Real[m]?

Maggie: Anyone who’s ever started any kind of brand or business or anything can relate that naming is probably the hardest thing ever. It has to be catchy enough that people remember it, but it also makes sense to what you’re doing. And it just has to be perfect, essentially. And we were listing our words on a Google doc and Beth said the word “realm.”

And I said, “What if the the ‘M’ is like the manual sign on a camera because we’re both photographers?” And the synonym for realm was human connection. So it has a double meaning of like it’s a realm of creatives, but it’s also about human connection. So somehow we managed to find a word that encompassed everything that we were trying to promote. And I don’t know how we did it, but I’m really proud of it.

Crowdsurfer: The logo is really cool, too. Are there any hidden things or meanings you have in the logo?

Real[m] logo

Beth: There is one of my photo laminates in there. Also there is a Photoshop screen open which we liked.

Maggie: Beth also uploaded a festival wristband. So if you look on the top right corner, there’s a festival wristband right in the corner and that was kind of a fun Easter egg.

Crowdsurfer: After almost your first month of shows, what’s it been like to hear all the initial feedback and excitement for the show so far?

Maggie: We’ve had such amazing, informative and supportive chats with people and it’s been such an amazing opportunity to connect people with each other and show people that we’re all in this together. The first week we talked to Jake Chams and he was like, “I’m not immune to this either. I had tours get canceled. I’m sitting at home, too, like we’re all experiencing the same thing right now,” which in my opinion showed we are all on the same level right now; we’re all on the same page. It helped to further foster that community and trust.

Crowdsurfer: What is the concept for the show and where do you see Realm going in the future?

Maggie: Our whole concept is we want people to learn in an approachable way. We also want people who aren’t concert photographers to be on it. We want it to be all different types of creatives, all different types of people in the music industry. Honestly, there hasn’t been a week where I haven’t walked away feeling like I learned something, too. And I think the biggest thing we really wanted was for it to feel accessible and interactive, like we wanted the people who were watching to feel like what they were saying and their input and what they had to ask was equally as important as what we were asking. We wanted it to be that if you had a question for that person, here is your opportunity to get that question answered. So we’re thinking about how can we be interviewers that think outside of the box and involve people in a way that not only photographers are going to care about this, but anyone who’s watching this can.

Photo by Maggie Friedman

Crowdsurfer: Who do you have on the show this week?

Beth: This week is really good. I’m super stoked. We’re starting with Steve Sweatpants. He is an iconic photographer in New York City. He began back with street photography when going underground and then roof topping was a really big thing. And he he started Street Dreams Magazine, which was a really iconic magazine within that culture. And he’s a Sony partner, and Emmy nominated videographer. So I want to have a professional conversation with him, like I know you’re just a kid with the camera going around, literally shooting the street. tell us about how you made that marketable.

And then second, we have Sam Miller, who was the lead singer for Paradise Fears, and now he has released his second novel, and it is a New York Times best seller. We’re going to talk to him about how he uses music in his writing and all that fun stuff.

Then lastly, we’re talking to Miranda McDonald, who is an amazing female in the industry in Los Angeles, shooting a lot for Shawn Mendes and Julia Michaels.

Photo by Beth Saravo

Crowdsurfer: How can people check it out and get involved?

Maggie: Go to twitch.tv/realmchat for the live shows, and our socials are a really good way to find out who’s gonna be on it. People can also get involved by telling us what you want to hear from us. And give us suggestions of people you want to see on the show. And also just watching it. I think the best way to understand what we’re about and what we’re doing is to tune in when we’re live.

Make sure to follow Maggie and Beth on Instagram and head on over to Twitch on Thursday afternoon to catch their next live episode of Real[m]!

By gdeimz

photog | artist | adventurer | creative
📸gaby deimeke photography

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