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Interviews Videos

Molly Lovette on “Lovin’ You” Lyric Video

Rising country artist Molly Lovette released her first lyric video today! And we, of course, are huge fans. Is this also because our own Lauren Hayes shot and edited the video? Yes. But we’re mostly excited to see Molly on our screens, and because we’re finally learning all the words to “Lovin’ You.”

CROWDSURFER: When did you decide to make a lyric video?

MOLLY LOVETTE: I knew I wanted to do something with this song, but with a lot of things being shut down these past few months and having to quarantine, it would have been hard to make a music video. So a lyric video was a nice alternative!

CS: How was your experience shooting your first video?

ML: I didn’t really know what to expect. I didn’t know how awkward I would be or what it was going to be like, but it was fun! It was cool to act out and show the dramatics the song brings. It brought me back to my theatre days.

CS: And what was it like for you being a part of the whole process, from concept to final video?

ML: I love being creative and getting to think of ideas. I’ve had this song recorded since January so I’ve had some time to think it through and plan it. It was nice to collaborate with my publicist at Brickshore Media and with Lauren to take all of our different, but similar, ideas together to make the video.

CS: And how do you feel about the final product?

ML: I love it! Like we said, this is my first video so it took a second to get comfortable seeing myself on the screen and not cringe sometimes. [laughs] But I’m proud of how it turned out! And I think that people are going to like it. I think it’s something different and I’m excited for everyone to see it.

CS: What’s your favorite part of the video?

ML: I really like the instrumental part right after the bridge. I like all the different shots, how it goes quickly, and it’s dramatic. That’s honestly my favorite part of the song, too!

CS: And what was your favorite part of the process?

ML: Just being on set getting to sing and act it out. It was fun just living in the moment!

CS: We love that you’re excited about releasing this video! Thanks for talking with us!

If you haven’t already, be sure to watch the official lyric video for “Lovin’ You” by Molly Lovette right here!

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Music News Videos

Yoste shows us his “Flaws” in new music video

Yoste (rhyming with “lost”) shares his new release, Flaws, produced by Tones and I, (of Dance Monkey fame) member, Konstantin Kersting, along with an authentically driven music video representing raw and real footage of Yoste, as the main focus, being submerged into a pool, that can be interpreted as to how our flaws remain a part of ourselves at our truest forms, like when Yoste submerged.

The video was filmed by Yoste’s father, none other than Anthony Sines, an award winning Australian cinematographer.. The song surrounds the concept of personalities in a relationship in which each person has their own set of flaws that get in the way and hold weight over them.

The lyricism is incredibly real and simple, yet remains complex. Especially at the Chorus section:

I’m not typical lately
I’m so difficult when we
Go outside, fall apart
Kitchen lights, break my heart
You were right, it was hard

Going back to the original idea of rawness that our flaws stem from, the part where he confesses his difficult traits as a flaw, speaks a hard truth. The performance is captivating but not so much distracting from the low-key production that supports it. Yoste describes his music and songwriting as the process of navigating life as a young adult, trying to express the highs and lows of relationships and personal struggles.

Yoste earned his credentials gaining attention from success of stand-out singles Arc and Blue from his debut album, try to be okay, released in 2019, amassing over 85 million streams throughout his discography. Touching into the atmosphere of ambience and pop landscape, he is
heavily influenced by artists such as Jonsi, Bon Iver, The Cure, and The 1975, in which you can hear the little aspects of each within his music. Check out his music video for Flaws, and let us know what you think in the comments!

Listen to “Flaws” HERE
Watch the music video:

SOCIALS | @soundsofyoste

Categories
Interviews Videos

World Hearing Day with ACS Custom

Today is World Hearing Day! We’ve partnered with ACS Custom to bring you some tips on how to protect your hearing. Watch the video and then go out and get some earplugs! Today, March 3, ACS is offering a 20% discount with the code WHD2020, so click here to browse their website.